Target's Earnings Surprise As Sales And Profits Rise

The retailer?s sales benefited from an improvement in consumer sentiment driven by a fall in jobless rate and fuel prices. Also, we believe that Target?s efforts to ensure its customers? credit safety had a marginal positive impact on its store traffic, that ultimately helped its sales. The company said in its earnings call that it has moderated the level of promotional activities, that were deliberately driven higher after the data breach. Hence, it is safe to say that customers are gradually r...